Client engaged BizStarter™ Marketing for assistance with a signage solution on a prime advertising position on a major Southern Sydney artery which attracts over 50,000+ cars per week passing by with a 2 second viewing window.

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Our solution was to highlight the clients USP, firstly we needed to alert passing trade on what was on offer at that spot in the 2 second viewing window available, secondly we needed to promote the size and quality of the Acai bowls on offer and thirdly we needed to communicate quickly the important fact the food truck is open late!

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We enhanced the brand elements and created the feeling of cool, fresh and healthy to our audience and brought the taste to the eyes of our passing trade to either (a) make mental note of our client's location and/or (b) pull over there and then and satisfy the mental craving of a healthy dessert after dinner – which is when the peak trade is for this business.